Privacy Policy

Boutique Digital (“we,” “us,” or “our”) is committed to protecting your privacy and complying with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and all applicable laws and regulations. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit or interact with our website, https://www.boutiquedigital.co (“the Website”), or engage with our services.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue the use of our website. 

1. Collection of Personal Information

1.1. Types of Information Collected
We may collect the following types of personal information:

  • Identity Information: Name, date of birth, and other identifying details.

  • Contact Information: Email address, phone number, physical address, and postal address.

  • Usage Information: Information about how you use our website, such as IP addresses, browser type, pages viewed, and interaction data.

  • Payment Information: Credit card or other payment details if you make purchases through our website.

  • Other Information: Any information you provide to us through forms, emails, or other communications.

1.2. How Information is Collected
We collect personal information through:

  • Forms completed on the website.

  • Cookies and tracking technologies.

  • Email correspondence and other direct interactions.

  • Third-party service providers and analytics tools.

2. Use of Personal Information

We collect and use your personal information for the following purposes:

  • To provide and manage our services.

  • To respond to your enquiries and provide customer support.

  • To process payments and manage transactions.

  • To improve our website, products, and services through analytics and feedback.

  • To send you marketing and promotional materials, subject to your preferences and consent.

  • To comply with legal and regulatory obligations.

3. Disclosure of Personal Information

3.1. Sharing with Third Parties
We may disclose your personal information to:

  • Third-party service providers that assist in operating our website and services (e.g., payment processors, hosting providers, and email marketing platforms).

  • Business partners, affiliates, or suppliers as necessary to provide our services.

  • Legal or regulatory authorities when required by law.

  • Third parties in connection with a business sale, merger, or reorganisation.

3.2. Cross-Border Disclosure
Some of our third-party service providers may store or process personal information outside Australia. When disclosing personal information overseas, we take reasonable steps to ensure that it is handled by Australian privacy laws.

4. Cookies and Tracking Technologies

4.1. Cookies
Our website uses cookies and similar technologies to improve user experience, track website usage, and personalise content. Cookies are small text files stored on your device.

4.2. Types of Cookies Used

  • Essential Cookies: Necessary for Website functionality.

  • Performance Cookies: Collect anonymous data on how visitors interact with the website.

  • Marketing Cookies: Track user behaviour to deliver targeted advertising.

4.3. Managing Cookies
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

5. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include:

  • Secure servers and encrypted connections.

  • Restricted access to personal information.

  • Regular review of security practices and procedures.

Despite our efforts, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Accessing and Correcting Personal Information

6.1. Your Rights
You have the right to access and correct your personal information under the Privacy Act 1988 (Cth).

6.2. How to Request Access or Corrections
To request access to or correction of your personal information, please contact us using the details in Section 9. We will respond within a reasonable timeframe, usually within 30 days.

6.3. Verification Process
We may require proof of identity before granting access or making corrections to your personal information.

7. Marketing Communications

7.1. Consent
We may send you marketing and promotional communications if you have consented to receive them or if otherwise permitted by law.

7.2. Opt-Out
You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party websites. We recommend reviewing the privacy policies of any linked websites you visit.

9. Complaints and Contact Information

9.1. Making a Complaint
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us using the details below. We will investigate your complaint and respond within a reasonable timeframe.

9.2. Contact Us

  • Email: megan@boutiquedigital.co

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. Any updates will be posted on this page with the "Effective Date" revised. We encourage you to review this Privacy Policy periodically.